SEOPOS - Search Engine Optimisation

OK, I’ve been running a google campaign for a site and not really been getting the conversions. So what are my options.

• Review the click stats and see what qty of click throughs we are getting
• Review the ads themselves - try some varaitions of wording, or some completely off the wall variations. continuously review the ones that work best and try variations of those
• set up (if you havent already got them) and review the goals and see where people are dropping off the buying process. This also allows you to compare goals with source, advert location etc etc - very powerful stuff.

I’ll let you know how I get on!