SEOPOS - Search Engine Optimisation

I’ve been looking into this page optimisation a bit further, and discovered, right under my nose, a great tool from Google, the page Optimiser. This allows you to try different variations of item on a page and compare the results. eg you want people to sign up for your newsletter, so you have a sign up form. By trying and testing a number of variations of the page, you might be able to increase the sign up rate. This has to be worth a go, and of course from Google its Free!.