SEOPOS - Search Engine Optimisation

Search engine optimisation for the real world.

SEOPOS - Search Engine Optimisation header image 3

Search Engine Optimisation - An Introduction

I thought I’d share some SEO (search engine optimisation) tricks I’ve used to increase the number of visitors to my sites. Of course the whole point of this is to increase visitors to your site and do more business. Whatever your goal, it needs some planning and a not -inconsiderable amount of effort to make progress; but none of it is difficult, you just need to follow a few steps and puts some time in. If you don’t, you can almost guarantee that your competitors will.

Essentially we are talking about a combination of SEO (search engine optimisation) and eMarketing, with a little guerilla marketing thrown in…
So these articles are based on a real experience and real examples. One a niche sports site I started with a friend, in 5 months it got over 5000 visits. That’s an increase of about 1000 visits per month - http://www.wingsurfer.co.uk. Another is for property website in Greece (propertyzante.co.uk).
I also run a number of other websites, and these SEO articles are a summary of what I have learned over the last few years.

There are a load of different ways to build website traffic, but I’ll concentrate on the ways that cost little or no money. You’ll see listed above, links to the various techniques I use; none of these will work on their own to make any significant impact, but together they can make a considerable difference. This activity is often called online marketing or eMarketing and is a combination of activities such as Search Engine Optimisation (SEO), guerilla marketing, building onine communities and many more. Through these pages we’ll look at :

  • Domain Registration
  • Website content
  • Search Engine Friendly (SEO)
    • Site Maps
    • Submission
    • Tracking ranking
  • eMail Newsletters
  • Linking in and out
  • Website Content
  • Blogs
  • Google Adwords
  • Website Content
  • RSS

As you might have realised from this list, a major part of the sucess of your site will be the content of the site. After all, if google and the others are doing their jobs right, you, as a user, want to find the most relevant sites when you do a search. Its worth noting however, that most of people are lazy, and do not use the full power of Google searching, relying instead on a couple of words or a phrase ..

This site is a constantly evolving series of articles that I will update on an ongoing basis. You may think some pages are a little sparce, but I’ll do those soon, and then go back and do more. SEO and website traffic building is a constantly evolving process.
So keep reading…