SEOPOS - Search Engine Optimisation

Of increasing importance over teh last 18 months or so - is linking. This means 2 things:

1. Links in
2. Links out

Links in

• You need to get links to your website from other sites that are in the same “area” as you. By that I mean preferably related subjects.
• You need ideally to get thos links to be text links where the text is one of your keywords.
• Preferably the site hosting the link should be well ranked by google.

I dont have any specific stats, but I believe that 1 relevant site ranked at 7 or more linking tou your site is a valuable asset. Sites with a 7 ranking get indexed about once per week, so if you are linked to, you should get picked up relatively quickly.

Links out

Google is clever, it also rates you by the links you have back to related sites. I have no idea how it knows this and calculates it, but having links out can only do you good. perhaps it makes you a good resource for things on that subject.